Illinois Sponsors is a commercial partnerships and revenue management company that helps sports organizations, universities, leagues, events, and entertainment properties maximize the value of their commercial rights. Finding sponsors is only one part of the business.
Imagine a university hires Illinois Sponsors. Instead of saying, "We'll find you sponsors," Illinois Sponsors says, "We'll build and manage your entire commercial business."
That could include:
We build and manage official partnership programs, connecting national and regional brands to your audience through presenting rights, category partnerships, and integrated campaigns.
Suites, clubs, and premium experiences developed and sold as year-round hospitality programs for corporate partners.
We develop, value, and secure naming partnerships across venues, facilities, and events, structured as long-term, marquee commitments.
We own and operate the media inventory of our properties, radio, streaming, podcasts, digital, and social, managed as one integrated media business. This is the core of the model national rights holders like Learfield built in college athletics.
We manage licensing and merchandising programs that monetize your marks and trademarks across retail, e-commerce, and brand collaborations.
Audience analytics, sponsorship valuation, and reporting that inform pricing, guide strategy, and prove return for every partner.
Full-service activation and fulfillment that deliver on every partnership commitment and drive renewals.
Rights valuation, category strategy, and pricing that define what your platform is worth and where its revenue can grow.
We structure long-term partnerships, not one-off engagements. Depending on the property, Illinois Sponsors operates through multi-year management agreements, revenue sharing, and rights fees, aligning our commercial success directly with yours.
The structure is built around each property. When your commercial business grows, so does ours.
Illinois Sponsors partners with sports, education, and entertainment organizations to develop, manage, and grow their commercial businesses, and to unlock the full value of their brands and audiences. Not another sponsorship company.
From corporate partnerships and hospitality to multimedia, licensing, and strategy, Illinois Sponsors operates the revenue side of your property so you can focus on everything else.
contact@illinoissponsors.com